New initiative features Paul O’Connell’s signature and promotes sustainability
Wednesday 15th May: Team Limerick Clean-Up (TLC) have today launched the first of what is planned to be a number of sustainability initiatives – a limited edition reusable cup featuring ex-Munster captain and TLC ambassador Paul O’Connell’s signature.
Having seen a record-breaking near-21,000 incredible volunteers take to the streets of Limerick city and county on Good Friday, TLC has become so much more than just a one-day clean-up and the reusable cup, which comes in the red of Munster and green of Limerick, aims to help educate people that even the smallest actions have an impact on our environment.
Prevention is the best cure when it comes to littering and single-use coffee cups are a big part of the litter collected around Limerick each year. Indeed, a report by Recycling List Ireland last year found that a staggering half a million cups are disposed of every day around the country. These cannot be recycled and end up as general waste.
Attitudes are slowing changing, with the Conscious Cup initiative seeing over 1,000 premises across Ireland offering customers discounts for bringing a reusable cup for their coffee or tea. So, TLC has joined the party. Anybody wishing to obtain a limited-edition cup is asked to either visit the TLC social media pages, or email firstname.lastname@example.org and in 20 words or less, say what their favourite part of Team Limerick Clean-Up is. Cups are extremely limited, so the best entries will be sent one, free of charge.
Munster rugby team, hockey star Roisin Upton and, of course, Paul O’Connell have already been pictured with the cups, which launch shortly after TLC’s milestone fifth year. O’Connell said: It’s been five incredible years for Team Limerick Clean-Up and I’m delighted to be a part of the next phase of the project and lend my signature to the reusable cups. I hope that people will understand the sustainability message that is so important not just for Limerick and Ireland, but indeed our planet.”
Team Limerick Clean-Up is an initiative sponsored by the JP McManus Benevolent Fund and supported by Limerick City and County Council. Endorsed by Paul O’Connell, the official partners include Mr Binman, the Limerick Leader, Limerick Post and Limerick Live 95FM.
For Information: Diana McCabe / Paddy O’Brien; DMC Communications. 01 2953519 | 087 9382134